> Designer Dylan Joel SS21 collection blinds us with a sense of nostalgia. Tapping into the sounds and visuals of the nineties, Dylan Joel found inspiration in the light-hearted animations films by Studio Ghibli, bringing the stories to life in exaggerated shapes from flares made entirely from second-hand fabrics to his signature visors dipped into an abundance of preciosa crystals, provided by the incredilbe Crystal Parade

DYLAN JOEL SS21 COLLECTION

About the collection

Designer Dylan Joel SS21 collection blinds us with a sense of nostalgia. Tapping into the sounds and visuals of the nineties, Dylan Joel found inspiration in the light-hearted animations films by Studio Ghibli, bringing the stories to life in exaggerated shapes from flares made entirely from second-hand fabrics to his signature visors dipped into an abundance of preciosa crystals, provided by the incredible Crystal Parade @crystalparade1

Delving deeper into the quintessential sounds of the era, the use of denim and the relaxed fits of the oversized jumpers can be ascribed to a mix of the Spice Girls and Grunge music. This marriage results in a unique selection of highly stylised denim pieces, detailed with hand-painted graphics. Contributing to demand for conscious fashion, all denim used was sourced from charity and vintage shops, breathing the new into disregarded clothing.

With his SS21 collection, the Scottish designer takes a greener yet by no means less glamorous turn, following the mantra reduce, reuse, recycled, and add razzle-dazzle.

Collection available for loan and custom pieces, soon for sale on www.dylanjoelstudio.com

Credits

Starring @biminibabes from @bbcthreedragraceuk and the talented @celineceleesi

Video produced and directed by @groundlandd

Lookbook shot by @darren_black

Makeup @charma.mua

Hair @cmstanley13

Hair assistant @emwajones

Wig @estebanhair

Logo design by @studioslodge

Track @jodieharsh

Track approval/management @massivemgt

PR @fashioncrossoverlondon

Studios: Cherrybomb @darren_black

Crystals @crystalsbypreciosa

Crystals provided @crystalparade1

About Dylan Joel

Dylan Joel is an independent London-based designer who is originally from Glasgow, Scotland. In 2015, Dylan studied for a BA in Fashion Design Womenswear at London College of Fashion and graduated in 2018. Dylan was selected as a "Rising Star" at the Barclays Entrepreneur Awards 2020.

Also gaining experience working with Gareth Pugh 2017 for his A/W17 collection and alongside David Koma in 2018 for his S/S19 collection.

In 2018 Dylan began working in his own studio and started working with celebrities and creating his own collections. Recently in 2020, Dylan Joel has been making and selling face masks for the #BlackLivesMatter movement and donating 100% of the proceeds to Race Equality First.

Dylan Joel's aesthetic is androgynous and involves womenswear and menswear elements, which creates a wide variety of silhouettes. From tailored suits, dresses, accessories. These are often Inspired by segments of queer and pop culture throughout history.

#Dylan Joel#Crystal Parade#Dan Groundland#dylan joel studio#ss21#binimi